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EGYM Raises $225M from Affinity Partners: Advancing Smart Fitness Innovation

In the midst of a challenging period for the technology industry, health and fitness startups continue to thrive. EGYM, a Munich-based “smart workout solution” business, has recently secured a massive equity investment of €207 million ($225 million) following a year of impressive growth. The funding round was led by Affinity Partners, an investment firm started by Jared Kushner, and highlights the ongoing interest and potential in the health and fitness sector. In this article, we delve into EGYM’s business model, its mission for improving healthcare outcomes, and the significance of this substantial investment.

EGYM’s Comprehensive Fitness Solution:

EGYM offers a comprehensive fitness solution that includes connected hardware, software, and a corporate health network operation. The company designs and manufactures its own gym equipment, which is connected to an ecosystem of apps and diagnostics aimed at optimizing users’ workouts. Additionally, EGYM operates a corporate health network called Wellpass, which boasts over 2.5 million users. The company’s ultimate goal is to improve healthcare outcomes by promoting preventive measures through regular exercise and proper body care.

Shifting the Focus to Prevention:

CEO and co-founder Philipp Roesch-Schlanderer emphasizes the importance of shifting the healthcare industry’s focus from repair to prevention. He believes that the majority of healthcare efforts are centered around treating chronic conditions with medicine and therapies, rather than encouraging individuals to lead healthier lifestyles. EGYM aims to change this paradigm by emphasizing the shared economy of a gym and promoting exercise as a means to prevent health issues. By integrating technology and providing personalized training through artificial intelligence (AI), EGYM seeks to revolutionize the way people approach fitness and healthcare.

EGYM - The Thames Club

Impressive Growth and Financial Success:

EGYM’s strong financial performance validates its mission and business strategy. In 2022, the company generated $130 million in revenue, representing a remarkable 70% year-over-year growth. Wellpass, a significant focus for EGYM, experienced even more impressive growth, expanding by 100% during the same period. With plans for a future initial public offering (IPO), EGYM aims to further penetrate markets like the United States, double its overall revenue to $260 million in 2023, and achieve profitability.

Affinity Partners and the Funding Round:

One of the most intriguing aspects of EGYM’s funding round is the lead investor, Affinity Partners. Affinity Partners is a Saudi-backed investment firm based in Florida, founded by Jared Kushner, the son-in-law and close confidante of former U.S. President Donald Trump. This Series F funding round secured approximately €107 million immediately, with an additional €100 million available for future use. The post-money valuation of the company stands at €600 million, and based on EGYM’s rapid growth rate, the second tranche of funding is likely to be at an even higher valuation.

EGYM’s Evolution and Market Focus:

Over its nearly 14-year existence since its founding in 2010, EGYM has evolved significantly. Initially focused on its own hardware and basic usage measurements, the company has expanded to incorporate more sophisticated technology and integrate with third-party equipment. While the hardware aspect remains important, it now accounts for only 25% of EGYM’s revenue. Interestingly, EGYM primarily operates as a business-to-business (B2B) company, providing its solutions to gyms of all sizes. Currently, around 16,000 gyms use EGYM’s products, and the company has also developed relationships with corporate entities through its Wellpass network.

Thriving in the Health Tech Sector:

While the broader tech industry faced fundraising challenges, health tech companies have experienced relative success, especially those focused on preventative care and technological advancements. Companies like Neko Health and Augmedics have secured substantial funding for their innovative healthcare solutions. EGYM’s differentiated technology-centric model, strong revenue growth, and execution track record attracted the attention of Affinity Partners, who recognize the company’s potential and plan to support EGYM’s journey towards an IPO.


EGYM’s recent funding success and partnership with Affinity Partners highlight the continued growth and potential of the health and fitness startup sector. With its comprehensive fitness solution, focus on preventive care, and integration of AI technology, EGYM is well-positioned to make a significant impact in the global fitness and healthcare markets. As the company continues to expand, develop partnerships, and work towards its future IPO, it represents a promising example of how technology can transform the way we approach fitness and improve healthcare outcomes.

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